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	<title>Comments on: Maybe We&#8217;re Not Doing It Wrong</title>
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	<description>the internet literature magazine blog of the future</description>
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		<title>By: Andrew W</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-45609</link>
		<dc:creator>Andrew W</dc:creator>
		<pubDate>Thu, 24 Dec 2009 14:26:44 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-45609</guid>
		<description>Roxane, love the points you make on my piece. I should acknowledge two of my biases for the sake of this discussion that probably make your argument even stronger--and I&#039;m doing so because I &lt;em&gt;do&lt;/em&gt; want print versions of journals to thrive but just not to keep ignoring the complementary advantages of publishing online, especially if, after analyzing one&#039;s mix of print and potential online readers, it turns out to be a better use of one&#039;s budget.

My bias #1: My work on &lt;a&gt; has put me face-to-face with the weakness of many literary journal websites. I just finished this week going through the Poets and Writers list of literary outlets to see which I could add, and of 450 or so publications, maybe half had online content and half of those aren&#039;t readable by Google let alone Readsfeed. So seeing site after site not make content easily available online, that provides a certain emotional bias on my end.

Bias #2: In the working world, I do communications work for MIT&#039;s Center for Future Civic Media  (&lt;a href=&quot;http://civic.mit.edu&quot; rel=&quot;nofollow&quot;&gt;http://civic.mit.edu&lt;/a&gt;). We&#039;re dealing with a really similar question every day: how does a community use technology to talk to itself, especially if the future of print newspapers is in question? We&#039;re funded by the Knight Foundation (of Knight-Ridder history) and they want us to come up with tech that will save newspapers, but the more work we do, the more we realize the traditional function of newspapers are being picked up (in effective and not-as-effective ways) by new means.

After Christmas, I&#039;ll take so more time on these questions, but for the time being, thanks for the great responses.</description>
		<content:encoded><![CDATA[<p>Roxane, love the points you make on my piece. I should acknowledge two of my biases for the sake of this discussion that probably make your argument even stronger&#8211;and I&#8217;m doing so because I <em>do</em> want print versions of journals to thrive but just not to keep ignoring the complementary advantages of publishing online, especially if, after analyzing one&#8217;s mix of print and potential online readers, it turns out to be a better use of one&#8217;s budget.</p>
<p>My bias #1: My work on <a> has put me face-to-face with the weakness of many literary journal websites. I just finished this week going through the Poets and Writers list of literary outlets to see which I could add, and of 450 or so publications, maybe half had online content and half of those aren&#8217;t readable by Google let alone Readsfeed. So seeing site after site not make content easily available online, that provides a certain emotional bias on my end.</p>
<p>Bias #2: In the working world, I do communications work for MIT&#8217;s Center for Future Civic Media  (</a><a href="http://civic.mit.edu" rel="nofollow">http://civic.mit.edu</a>). We&#8217;re dealing with a really similar question every day: how does a community use technology to talk to itself, especially if the future of print newspapers is in question? We&#8217;re funded by the Knight Foundation (of Knight-Ridder history) and they want us to come up with tech that will save newspapers, but the more work we do, the more we realize the traditional function of newspapers are being picked up (in effective and not-as-effective ways) by new means.</p>
<p>After Christmas, I&#8217;ll take so more time on these questions, but for the time being, thanks for the great responses.</p>
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		<title>By: Andrew W</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-132162</link>
		<dc:creator>Andrew W</dc:creator>
		<pubDate>Thu, 24 Dec 2009 14:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-132162</guid>
		<description>Roxane, love the points you make on my piece. I should acknowledge two of my biases for the sake of this discussion that probably make your argument even stronger--and I&#039;m doing so because I &lt;em&gt;do&lt;/em&gt; want print versions of journals to thrive but just not to keep ignoring the complementary advantages of publishing online, especially if, after analyzing one&#039;s mix of print and potential online readers, it turns out to be a better use of one&#039;s budget.

My bias #1: My work on &lt;a&gt; has put me face-to-face with the weakness of many literary journal websites. I just finished this week going through the Poets and Writers list of literary outlets to see which I could add, and of 450 or so publications, maybe half had online content and half of those aren&#039;t readable by Google let alone Readsfeed. So seeing site after site not make content easily available online, that provides a certain emotional bias on my end.

Bias #2: In the working world, I do communications work for MIT&#039;s Center for Future Civic Media  (&lt;a href=&quot;http://civic.mit.edu&quot; rel=&quot;nofollow&quot;&gt;http://civic.mit.edu&lt;/a&gt;). We&#039;re dealing with a really similar question every day: how does a community use technology to talk to itself, especially if the future of print newspapers is in question? We&#039;re funded by the Knight Foundation (of Knight-Ridder history) and they want us to come up with tech that will save newspapers, but the more work we do, the more we realize the traditional function of newspapers are being picked up (in effective and not-as-effective ways) by new means.

After Christmas, I&#039;ll take so more time on these questions, but for the time being, thanks for the great responses.</description>
		<content:encoded><![CDATA[<p>Roxane, love the points you make on my piece. I should acknowledge two of my biases for the sake of this discussion that probably make your argument even stronger&#8211;and I&#8217;m doing so because I <em>do</em> want print versions of journals to thrive but just not to keep ignoring the complementary advantages of publishing online, especially if, after analyzing one&#8217;s mix of print and potential online readers, it turns out to be a better use of one&#8217;s budget.</p>
<p>My bias #1: My work on <a> has put me face-to-face with the weakness of many literary journal websites. I just finished this week going through the Poets and Writers list of literary outlets to see which I could add, and of 450 or so publications, maybe half had online content and half of those aren&#8217;t readable by Google let alone Readsfeed. So seeing site after site not make content easily available online, that provides a certain emotional bias on my end.</p>
<p>Bias #2: In the working world, I do communications work for MIT&#8217;s Center for Future Civic Media  (</a><a href="http://civic.mit.edu" rel="nofollow">http://civic.mit.edu</a>). We&#8217;re dealing with a really similar question every day: how does a community use technology to talk to itself, especially if the future of print newspapers is in question? We&#8217;re funded by the Knight Foundation (of Knight-Ridder history) and they want us to come up with tech that will save newspapers, but the more work we do, the more we realize the traditional function of newspapers are being picked up (in effective and not-as-effective ways) by new means.</p>
<p>After Christmas, I&#8217;ll take so more time on these questions, but for the time being, thanks for the great responses.</p>
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		<title>By: Clapper</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-45586</link>
		<dc:creator>Clapper</dc:creator>
		<pubDate>Thu, 24 Dec 2009 06:40:02 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-45586</guid>
		<description>I don&#039;t see myself with a book any time soon, but were I to gather enough material for one, I&#039;d probably be more inclined toward print, if only because of eye strain. Short stories, poetry, flash work really well online--their length is well-suited to the medium. Longer stuff is much easier to read on the page. The way it refracts and reflects light (versus projecting it) is the biggest part of it. A smaller part is how blocks of texts are arranged. A piece scrolling on and on and on... is a hell of a lot tougher to look up from and then regain one&#039;s place.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see myself with a book any time soon, but were I to gather enough material for one, I&#8217;d probably be more inclined toward print, if only because of eye strain. Short stories, poetry, flash work really well online&#8211;their length is well-suited to the medium. Longer stuff is much easier to read on the page. The way it refracts and reflects light (versus projecting it) is the biggest part of it. A smaller part is how blocks of texts are arranged. A piece scrolling on and on and on&#8230; is a hell of a lot tougher to look up from and then regain one&#8217;s place.</p>
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	<item>
		<title>By: Clapper</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-132161</link>
		<dc:creator>Clapper</dc:creator>
		<pubDate>Thu, 24 Dec 2009 06:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-132161</guid>
		<description>I don&#039;t see myself with a book any time soon, but were I to gather enough material for one, I&#039;d probably be more inclined toward print, if only because of eye strain. Short stories, poetry, flash work really well online--their length is well-suited to the medium. Longer stuff is much easier to read on the page. The way it refracts and reflects light (versus projecting it) is the biggest part of it. A smaller part is how blocks of texts are arranged. A piece scrolling on and on and on... is a hell of a lot tougher to look up from and then regain one&#039;s place.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see myself with a book any time soon, but were I to gather enough material for one, I&#8217;d probably be more inclined toward print, if only because of eye strain. Short stories, poetry, flash work really well online&#8211;their length is well-suited to the medium. Longer stuff is much easier to read on the page. The way it refracts and reflects light (versus projecting it) is the biggest part of it. A smaller part is how blocks of texts are arranged. A piece scrolling on and on and on&#8230; is a hell of a lot tougher to look up from and then regain one&#8217;s place.</p>
]]></content:encoded>
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	<item>
		<title>By: Clapper</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-45585</link>
		<dc:creator>Clapper</dc:creator>
		<pubDate>Thu, 24 Dec 2009 06:34:25 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-45585</guid>
		<description>Roxane gave some print numbers. I&#039;ll give some online numbers. Adding up unique visitors from each month over the past year (filtering out return visitors so they&#039;re not double-counted), we had just under 100,000 unique visitors in the past year. So figure about 25,000 people per issue? Looking at the return visitors, it looks like it averages about 2,500 per month. Maybe that&#039;s what should be considered our &quot;subscriber&quot; base? Dunno. Even breaking down unique versus return visitors is dicey, though. People use different machines, change jobs, etc. I personally count as at least 3 visitors this year, just based on the home PC and two different job computers.

So... I dunno.

I&#039;ve argued more strongly in the past that online gets more eyeballs than print, and I largely based that on page views (we&#039;re usually around 100,000/month). I think visitors is maybe a bit more accurate in terms of actual eyeballs, though.

It feels like if there are two magazines of similar age and status (publishing similar authors, etc.), the online content gets read more, but I wouldn&#039;t swear to it. Probably the closest comparison I know of to us in print is Quick Fiction (they&#039;re about a year and a half older than SmokeLong, and only recently began making any of their content available online). Would be interesting to know what their print runs are.</description>
		<content:encoded><![CDATA[<p>Roxane gave some print numbers. I&#8217;ll give some online numbers. Adding up unique visitors from each month over the past year (filtering out return visitors so they&#8217;re not double-counted), we had just under 100,000 unique visitors in the past year. So figure about 25,000 people per issue? Looking at the return visitors, it looks like it averages about 2,500 per month. Maybe that&#8217;s what should be considered our &#8220;subscriber&#8221; base? Dunno. Even breaking down unique versus return visitors is dicey, though. People use different machines, change jobs, etc. I personally count as at least 3 visitors this year, just based on the home PC and two different job computers.</p>
<p>So&#8230; I dunno.</p>
<p>I&#8217;ve argued more strongly in the past that online gets more eyeballs than print, and I largely based that on page views (we&#8217;re usually around 100,000/month). I think visitors is maybe a bit more accurate in terms of actual eyeballs, though.</p>
<p>It feels like if there are two magazines of similar age and status (publishing similar authors, etc.), the online content gets read more, but I wouldn&#8217;t swear to it. Probably the closest comparison I know of to us in print is Quick Fiction (they&#8217;re about a year and a half older than SmokeLong, and only recently began making any of their content available online). Would be interesting to know what their print runs are.</p>
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		<title>By: Clapper</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-132160</link>
		<dc:creator>Clapper</dc:creator>
		<pubDate>Thu, 24 Dec 2009 06:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-132160</guid>
		<description>Roxane gave some print numbers. I&#039;ll give some online numbers. Adding up unique visitors from each month over the past year (filtering out return visitors so they&#039;re not double-counted), we had just under 100,000 unique visitors in the past year. So figure about 25,000 people per issue? Looking at the return visitors, it looks like it averages about 2,500 per month. Maybe that&#039;s what should be considered our &quot;subscriber&quot; base? Dunno. Even breaking down unique versus return visitors is dicey, though. People use different machines, change jobs, etc. I personally count as at least 3 visitors this year, just based on the home PC and two different job computers.

So... I dunno.

I&#039;ve argued more strongly in the past that online gets more eyeballs than print, and I largely based that on page views (we&#039;re usually around 100,000/month). I think visitors is maybe a bit more accurate in terms of actual eyeballs, though.

It feels like if there are two magazines of similar age and status (publishing similar authors, etc.), the online content gets read more, but I wouldn&#039;t swear to it. Probably the closest comparison I know of to us in print is Quick Fiction (they&#039;re about a year and a half older than SmokeLong, and only recently began making any of their content available online). Would be interesting to know what their print runs are.</description>
		<content:encoded><![CDATA[<p>Roxane gave some print numbers. I&#8217;ll give some online numbers. Adding up unique visitors from each month over the past year (filtering out return visitors so they&#8217;re not double-counted), we had just under 100,000 unique visitors in the past year. So figure about 25,000 people per issue? Looking at the return visitors, it looks like it averages about 2,500 per month. Maybe that&#8217;s what should be considered our &#8220;subscriber&#8221; base? Dunno. Even breaking down unique versus return visitors is dicey, though. People use different machines, change jobs, etc. I personally count as at least 3 visitors this year, just based on the home PC and two different job computers.</p>
<p>So&#8230; I dunno.</p>
<p>I&#8217;ve argued more strongly in the past that online gets more eyeballs than print, and I largely based that on page views (we&#8217;re usually around 100,000/month). I think visitors is maybe a bit more accurate in terms of actual eyeballs, though.</p>
<p>It feels like if there are two magazines of similar age and status (publishing similar authors, etc.), the online content gets read more, but I wouldn&#8217;t swear to it. Probably the closest comparison I know of to us in print is Quick Fiction (they&#8217;re about a year and a half older than SmokeLong, and only recently began making any of their content available online). Would be interesting to know what their print runs are.</p>
]]></content:encoded>
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	<item>
		<title>By: Clapper</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-45583</link>
		<dc:creator>Clapper</dc:creator>
		<pubDate>Thu, 24 Dec 2009 06:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-45583</guid>
		<description>None of those pieces is available via archive.org, Dave? I think my work has been in more defunct mags than currently existing ones, but I can&#039;t think of a single piece I can&#039;t find in the archive if I know where to look.</description>
		<content:encoded><![CDATA[<p>None of those pieces is available via archive.org, Dave? I think my work has been in more defunct mags than currently existing ones, but I can&#8217;t think of a single piece I can&#8217;t find in the archive if I know where to look.</p>
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		<title>By: Clapper</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-132159</link>
		<dc:creator>Clapper</dc:creator>
		<pubDate>Thu, 24 Dec 2009 06:22:00 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-132159</guid>
		<description>None of those pieces is available via archive.org, Dave? I think my work has been in more defunct mags than currently existing ones, but I can&#039;t think of a single piece I can&#039;t find in the archive if I know where to look.</description>
		<content:encoded><![CDATA[<p>None of those pieces is available via archive.org, Dave? I think my work has been in more defunct mags than currently existing ones, but I can&#8217;t think of a single piece I can&#8217;t find in the archive if I know where to look.</p>
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		<title>By: Almanacco del Giorno &#8211; 23 Dec. 2009 &#171; Almanacco Americano</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-45558</link>
		<dc:creator>Almanacco del Giorno &#8211; 23 Dec. 2009 &#171; Almanacco Americano</dc:creator>
		<pubDate>Thu, 24 Dec 2009 03:17:23 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-45558</guid>
		<description>[...] HTML Giant &#8211; Books: Maybe we&#8217;re not doing it wrong [...]</description>
		<content:encoded><![CDATA[<p>[...] HTML Giant &#8211; Books: Maybe we&#8217;re not doing it wrong [...]</p>
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		<title>By: Richard</title>
		<link>http://htmlgiant.com/random/maybe-were-not-doing-it-wrong-2/comment-page-1/#comment-45521</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Thu, 24 Dec 2009 00:53:43 +0000</pubDate>
		<guid isPermaLink="false">http://htmlgiant.com/?p=21508#comment-45521</guid>
		<description>Good is good.  I really enjoyed reading Shya&#039;s F42 online, and I didn&#039;t mind it like that at all.  Max Barry also did something where he posted up a bit every day.  That was cool.  I like to touch books, carry them with me.  But I&#039;m reading more stuff online - just clicked over to TNY for the new TC Boyle &quot;La Conchita&quot;.  It&#039;s partly about access, comfort, old habits.  Who doesn&#039;t like sitting in a nice easy chair or recliner, by a fire maybe, with a cup of tea or wine or beer and reading? I spend too much time on the computer as it is, all day, as an art director, so I like to get off of the computer too.</description>
		<content:encoded><![CDATA[<p>Good is good.  I really enjoyed reading Shya&#8217;s F42 online, and I didn&#8217;t mind it like that at all.  Max Barry also did something where he posted up a bit every day.  That was cool.  I like to touch books, carry them with me.  But I&#8217;m reading more stuff online &#8211; just clicked over to TNY for the new TC Boyle &#8220;La Conchita&#8221;.  It&#8217;s partly about access, comfort, old habits.  Who doesn&#8217;t like sitting in a nice easy chair or recliner, by a fire maybe, with a cup of tea or wine or beer and reading? I spend too much time on the computer as it is, all day, as an art director, so I like to get off of the computer too.</p>
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