Jeeves can press your slacks and increase your booksales

Posted by @ 11:17 am on September 19th, 2009

If you Ask Jeeves (British actor Stephen Fry), what to read, he will tell you to read David Eagleman’s new book “Sum.” And he did. On Twitter. Sales went up six hundred percent, and sat on Amazon’s number two best seller list.

Fry, who has more than 750,000 followers, tweeted yesterday that “You will not read a more dazzling book this year than David Eagleman’s ‘Sum’. If you read it and aren’t enchanted I will eat 40 hats.” … Fry later tweeted that when he promised to eat 40 hats if his followers weren’t enchanted by Sum, he was actually referring to the word “hat” as meaning “cashew nut” in a rare Papuan dialect.

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