Born magazine

Born Magazine’s “hyper” e-books [Example 1 | Example 2 | Example 3 | Example 4], self described as “cinematic and interactive interpretations,” are very impressive yet a little distracting. The traditional HTML versions — not because of content, but comparison — seem frigid, naked, unsure of their capacity. If the medium is the message, is the message that we’ve lost our faith in words? Or that we have some new killer software?