One of the things I love most when ordering a book from Amazon.com or a subscription from one of the well-established literary magazines is I know I can trust I will receive what I ordered in a reasonable amount of time. I know I am not just throwing my money into the wind and hoping for the best. Often times, however, when I order books and magazines from smaller outfits, it feels like a real crapshoot. Maybe I will receive what I ordered, maybe I won’t. Maybe what I ordered will arrive during the timeframe promised, maybe it won’t. More often than not, it feels like I have to track down small press books and magazines I’ve ordered and if I forget I’ve ordered something, I’ve essentially donated that money with nothing but, perhaps, good karma, to show for it. I’ve contributed to several Kickstarter projects and only received what was promised by two. I don’t really care but still, if you say you’re going to do something, you should do it otherwise you really undermine yourself and lose potential customers.
At times, I feel like we eschew professionalism. We don’t use contracts. We don’t stick to timelines. We don’t send out review copies in advance. Sometimes, I think we don’t bother trying to do what the bigger presses our doing because we think we can’t. Word Riot has proven that wrong. Paula Bomer’s book, for example, was reviewed in Publisher’s Weekly and had a mention in O Magazine. We don’t communicate effectively. We don’t update our websites or we delete our archives without notifying our authors. I’m generalizing here, but these things happen all the time and it can be frustrating, as a consumer, as a writer, as an editor.