exclamation points

!!!

Holy shit, this package of hot dogs can be resealed! Using an exclamation point here seems like overdoing it. But on the other hand, including the word “Resealable” itself is redundant because the red line on the back of the packaging, that plastic zipper, says it all. That plastic zipper is a word that says, “Resealable.” But maybe it says that for people looking at the package online. Because OMFG, BallPark has an awesome website.

What do exclamation points do for you? I love them. Take MairĂ©ad Byrne’s poem “How to Say Thanks When You Mean It But Don’t Really Have Time Right Now,” which goes, simply, “Thnaks!” — using an exclamation point means never having to spell things right. I use exclamation points because I think they tell the recipient of my email how excited I am to be emailing them, and how excited I am that they are alive.

Craft Notes / 26 Comments
July 28th, 2011 / 6:27 pm