What we talk about when we talk about the New Sincerity, part 2
"Hi, How Are You?" cover art by Daniel Johnston (1983); "financially desperate tree doing a 'quadruple kickflip' off a cliff into a 5000+ foot gorge to retain its nike, fritos, and redbull sponsorships " by Tao Lin (2010)
It made me very happy to read the various responses to Part 1, posted last Monday. Today I want to continue this brief digression into asking what, if anything, the New Sincerity was, as well as what, if anything, it currently is. (Next Monday I’ll return to reading Viktor Shklovsky’s Theory of Prose and applying it to contemporary writing.)
Last time I talked about 2005–8, but what was the New Sincerity before Massey/Robinson/Mister? (And does that matter?) Others have pointed out that something much like the movement can be traced back to David Foster Wallace’s 1993 Review of Contemporary Fiction essay “E Unibus Pluram: Television and U.S. Fiction” (here’s a PDF copy). I can recall conversations, 2000–3, with classmates at ISU (where DFW taught and a number of us worked for RCF/Dalkey) about “the death of irony” and “the death of Postmodernism” and a possible “return to sincerity.” Today, even the Wikipedia article on the NS also makes that connection: