If you haven’t heard about the recent cease-and-desist letter sent by Jack Daniel’s to indie press author Patrick Wensink, over his book’s cover’s use of a parody of the JD bottle label, which then caught fire in the press everywhere from beer magazines to the New York Times, and amazingly catapulted the book in question, Broken Piano for President, to the top 10 bestsellers on Amazon, right behind 50 Shades of Gray and all, well, it’s a pretty awesome thing.

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