It’s like this: you’re working for a potentially—fuck it, most likely—criminal enterprise, morally criminal if not legally, and details start to coalesce as a guide that saves you from the impending organizational explosion.
I began to feel the details swarm in my first official meeting as LPL’s VP of SEBA. We were in the offices of a major… bottled product conglomerate. The receiving executives were young, fresh faced, their dumb smiles free of the shitjargon that was to blast out of Pontius’s mouth when given some nod, the masochistic invitation to pitch. At this point, if you can’t tell, I’m starting to hate myself.
“The brandlandish—but true!—claims your previous executive product development team failed to recognize have come around—luckily for [COMPANY NAME REDACTED]— and I praise you infamous men for giving it a second look,” Pontius began, advancing past the slide with long-necked giraffe I’d come to loathe.
“The era of terroir tap water is about to begin. You can either claim to own their flavorful pipes, or lose out to your competitors. Who will bottle nether-regions of Brooklyn? Who the Western Addition of San Francisco, The Missionary District? Gentlemen. You already own the glass, you own the distribution… now own the tasting notes for America’s nuanced tap-water economy!”
He advanced the slide again, and the precious mock-ups (hand-drawn?) of “The Taste of America” bottles appeared on the flatscreen.
It is very hard not to palm one’s face in a meeting like this. And this was just one of many. READ MORE >
My wife and I flew into Atlanta.
We were told we had a driver waiting for us by Mackie Wallace who, no shit, signed out on the bottom of our travel itinerary email with Executive Chief of Staff, and so we entered the baggage claim expecting a dude in a white and black suit, holding a paper sign. Instead, we saw pink.
At first, it scared the shit out of me—is this the same guy from the premiere? I stared at him, saw his sign (Mr and Mrss Baumann, misspellings as is), and really tried to figure out if it was the same guy. No. They both had a rough air, kind of dirty. But this gentleman had recently shaven, was a bit shorter. And he looked four thousand times more nervous. He stuttered out a hello, and escorted us outside to the temporary parking. I noticed the guy was wearing leather loafers with a hole near his right big toe when Aviva said, “Whoa.” A white on white on white Bentley—white paint, white leather interior, white rims. I like cars, but I felt totally inadequate for this sort of coach, especially considering that I am not Prince. READ MORE >