Roxane recently mentioned one of those weird, unspoken things about writers: we are constantly pretending to buy and read each other’s books. Publish something yourself and you’ll quickly see what I mean. You get an e-mail every time someone makes an order. The e-mail tells you the buyer’s name and even where he or she lives. So when someone says on Facebook, “I can’t wait to get this book!” and they tag you in the post so you’ll definitely see it, you get really excited about the order and you look forward to mailing them the book that you’re sure they’ll enjoy, and you wait and you wait for that e-mail with the person’s name and address, but the order never comes, and because you want to stay friendly with the person you tell yourself that it wasn’t a lie, that they probably just forgot. And sometimes they really did forget.
Sometimes they say, “I just ordered this book, you should too!” and you can plainly see that they haven’t ordered the book, and this is harder to forgive, but really, who cares? Why should anybody care?