Moon Publicity

I found this bit on the Writer Beware blog: supposedly, a company called MegaNova is planning to sell the rights to robot technology that would allow one to embed a message/logo/advertisement into the robots’ programs so that the robots could then trace the message/logo/advertisement into the dusty surface of the moon. Call it MoonPublicity. What does everyone think? Hoax?

Really really hope this is real. Really want to live to see the Year of the Depend Adult Undergarment finally happen.