June 1st, 2011 / 9:32 am
Web Hype

The Lit Pub, WTF is it?

The Lit Pub came out today, so I asked Molly Gaudry, it’s pioneer, what the fuck it is. Take a look at the website, then read our interview.

Can you explain what The Lit Pub is in 25 words or less?
Book publicity company / online bookstore.

Okay, how about in six words or more. What do you mean by publicity company?
This is hard to answer. What we (Chris Newgent and I) are trying to do, I think, is new and not quite like traditional publicity. It’s actually Matt Bell who helped make it all come together by suggesting focused, month-long discussion, to take place on TLP’s website, about individual books. Kind of like an online book of the month club, with individual publicists focusing on books they’ve selected. Actually, Matt once put it into this context: TLP is a bookstore, and for an entire month it will hold front-table events on its home page for three lucky authors/publishers.

Can I hire you to manage publicity for Sean Lovelace’s amazing book, Fog Gorgeous Stag?
Maybe. It depends on if I also think it’s amazing, and if you can afford me. If you can’t afford me, you can try Chris who has micropress-friendly rates, and hopefully he will think it’s amazing. If he doesn’t, or if you can’t afford him, then you can still be a guest publisher, which at this point is just a matter of securing a spot, and right now we’re booked through March 2012.

And when you say “online bookstore,” do you mean it as in Amazon, where anyone can get their books listed for sale, or is it more of a curated thing? Like, what will go into the “Community Bookstore” tab?
Right now, we are only selling our Featured Books. This means that for the month of June we’re only selling The Chronology of Water, Cut Through the Bone, and Today & Tomorrow. In July, we’ll add three more titles. In August, three more. As soon as we know we can afford and manage this with our current order fulfillment methods, then we’ll expand and begin selling our Library recommendations as well.

What is that?
Library recommendations are indie books that we love and want others to check out. Currently we’re working with Powell’s to fulfill those orders. Once we’re comfortable fulfilling those orders ourselves, we’ll expand again and allow all the independent presses to sell their titles in our Community Bookstore.

Do you refer to it as “The Lit Pub” or the “Lit Pub” or just “Lit Pub”?
I tend to go with TLP or “The Lit Pub,” but I have no problem with the “Lit Pub” or just “Lit Pub.” (Um, funny story? Chris and I were brainstorming about what to call TLP. We tried to think of associations that might deter us from “The Lit Pub,” and we came up with “clit pubes.” Do not call us clit pubes. I will cry.)

I remember in January you asked me, “Why can’t all these publishers get together on things, share resources, grow together”? How did that seed grow into the business that you’re launching today?
Oh man, yeah, that’s a good question. That little seed inspired a lot of great ideas, and then only as a result of hearing (negative) feedback from others was it possible to whittle down an actual plan that we can actually do.

Did you hear a lot of (negative) feedback?
What I mean by “negative” is actually positive. For example, I remember talking to Josh Spilker and John Madera very early on. I asked them if TLP could send press releases to their sites about books we’re representing, and both guys said they didn’t want to be spammed with more press releases and that it would be better for their sites to feature original content rather than post a press release that other sites are also posting. I asked if it would be OK to contact their bloggers in advance, if I could find a way to pay the bloggers for their time. Ultimately, both guys made it clear that this wasn’t ideal. So now, instead of trying to generate publicity out on these other sites, TLP has its own website where it will feature its own original content and pay its publicists for their time. So it was feedback like this — helpful conversations, really — that allowed me to rethink what TLP could actually be.

(One thing I’m still bummed about is I wanted TLP to buy 1,000 ISBNs and to sell them super cheap, but Bowker won’t let us. So that part of the plan got cut. If anyone has any ideas about this, let me know!)

I know in the beginning you were just blasting out emails with your plans, but then that tapered off. What happened there?
Matt Bell! He was like, Seriously! You’re bombarding everyone with every single little update and you’re confusing people! So I stopped. Smart guy, Matt! I owe him a big hug for that one! The plan really did change, a lot, over time. But I am pleased with what we are now, and I am excited for it. Excited about the very idea of possibility, I think. If that’s not too cheesy a thing to say.

So as I look at the site, what I’m seeing, I think, is the three featured libraries — yours, Christopher Newgent’s, and then a rotating one which is currently filled by Mike Young’s awesome Magic Helicopter Press, right?
OK, sort of. You’re seeing “Featured BOOKS,” which are the books we’re going to be talking about for a month (or more). And you also see our Library Recommendations. Kind of like, Hey, if you like my Featured Book, you might like these other books too. And yep, there’s me and Chris, and Mike is awesomely helping us launch by being our inaugural guest publisher. He’ll be featuring Ofelia Hunt’s Today & Tomorrow. In July, Roxane Gay will be featuring a Tiny Hardcore title.

What else is going on at the website, apart from that?
Well, we’ve got a VIP Room. This is where you’ll find our mission, vision, and history; our list of services; and a working database of indie presses and publishers, reading venues, indie bookstores, litmags (print and online), news and reviews outlets, artists and designers for book cover art and interior book design, and filmmakers and resources for book trailers, short films, and documentaries.

That database sounds pretty ambitious and like it could be really helpful.
I hope the database grows and more and more artists let us link them. Eventually, when TLP pays off its loans and has some money in the bank, I want to start funding film projects. I think it would be cool to get filmmakers involved with our community in an effort to collaborate on (good) book trailers and short films. How great would it be if every Featured Book, for instance, got its own TLP-produced trailer and if our indie books started to get made into short films that debut at indie film festivals? I feel like there’s no reason not to reach out to the young filmmakers (and musicians, and visual artists, etc.) and get them involved in cross-discipline collaborations.

Facebook and Twitter have very different goals. Should I talk about those?

Are you doing something special with them?
Really, Erika Moya (erika@thelitpub.com) and Elizabeth Taddonio (elizabeth@thelitpub.com) are going to be running the show in those areas. Elizabeth will be managing our Facebook site, which is our community fanbase. And Erika will be managing Twitter, which is where we’re going to do our best to keep TLP, well, relevant. We thought a long time about Twitter and we weren’t sure exactly how to use it in a way that would serve a different function than Facebook status updates. In the end, we’ve decided to try to link news articles that have to do with the themes of the books we’re talking about at TLP.

Also, in terms of social networking, how do you see TLP’s function? What I mean is, how much of its success do you think will rely on commenter response to the featured book?
Oh man, you kinda nailed it there. It’s oddly terrifying to admit/confirm/acknowledge that here. But really, if people don’t come to our site and comment, then why would an author want to work with us? Part of the whole concept is that we can build energy around an author’s book in a way that she or he can’t.

A lot depends on our being able to bring readers to the site–and not just readers from our community but readers like my mom and my godmother, readers like their Pilates instructor and people I work with. We need to find ways to attract readers of all kinds, engage them to the best of our ability so that they always feel welcome to join our ongoing discussions, and then retain them by convincing them to come back every month for more.

Do you think this is even possible, Adam?

I don’t know. It seems like you’ve got your hands full, but I still can’t envision what TLP is going to look like after the first month is over. I’m glad you’re throwing your dart at the board. I think the universe is open to small press culture, and I admire the way you’re approaching this. You seem very structured and above-board, like with lawyers and accountants and stuff. Can you talk a little bit about the business end of TLP?
Well, basically, I just do what the lawyers and accountants tell me to do. But The Lit Pub is registered and has an EIN and paperwork has been filed and there are contracts and things. I’m glad it’s properly protected and has been set up entirely by-the-book. It’s a relief. There’s security there, at least. Early on, one of the senior partners at the corporate law firm I’m working with asked if I’d seen the Facebook movie. He was like, If this thing takes off kiddo you do not want to be dealing with lawsuits like that. We’ve got you covered there. You’re protected. That was the same day Fuzzco told me our website “has good bones.” I think that’s the best way I can answer this question. The Lit Pub has good bones. We’ve got a solid foundation and won’t fall apart when and if the time comes to expand, or when and if someone ever came along and tried to take it away.

Yeah, the website is really good looking. Your situation with TLP reminds me of Field of Dreams. You’ve built this great site based on a loose idea. Will they come?
I bet the farm on it.

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  1. Michael Filippone

      This is awesome news, and a very exciting site.
      And to answer that last question: I’m coming!

  2. Adam Robinson
  3. Joseph Riippi

      Congrats Molly and Chris! Very excited to see where this site goes. And like Michael above, I’m on my way!

  4. yrfriendliz

      I liked your emails. I loved them. I can’t wait to get MOAR EMAILZ.
      also lol clit pubes TIL THE WHEELS ROLL OFF.

  5. Nathan Huffstutter

      I think it’s cool that people are coming up with creative ways to market authors, move units, and introduce new pay models so that writers and editors can hope to earn something more than recognition. I think it’s regrettable that this interview was conducted by someone on The Lit Pub’s “Board of Advisors”, which seems to underscore the not-all-the-way professional attitude the website means to transcend.

  6. lily hoang

      about damn time. but really: congrats molly & chris! i’ll buy the pie next time, and molly will eat the whole thing! 

  7. lily hoang

      maybe she’ll be crying while eating it. maybe.

  8. Luca

      Molly, great.

  9. Gene Morgan

      Fuzzco makes a nice-looking site. Dark Sky is nice-looking, too.

  10. leapsloth14

      I’d like to see beer somewhere in this business plan.

  11. DJ Berndt

      Holy moly, this is the newsbreak of 2011 so far. I am pumped!

  12. Mo

      Sean, as soon as we’re out of the red and have some money to burn, you know we’ll be hosting and sponsoring “events.”

  13. Molly Gaudry

      Thanks, DJ! We are too!

  14. Molly Gaudry

      Um, that’s me. DISQUS!

  15. Molly Gaudry

      Thanks, Luca! We’re so honored you let us link you, before you even knew what this was all about! :)

  16. Molly Gaudry

      Why will I be crying?!?!?

  17. Molly Gaudry


  18. Molly Gaudry

      Thanks, Joseph! Great seeing you the other weekend! :)

  19. Molly Gaudry

      Awesome! :) We’ll see you there!

  20. Joseph Young

      i actually thought the opposite. not to crit arob and moga, who did a nice job, but the interview has the distinct air of PR machine to it, and since molly is in that biz with this venture, well.

  21. deadgod

      The “working database” sounds like what Gaudry was looking for at Spilker’s and Madera’s sites:  indie lit spam or ‘spam’ shepherded and, what, curated.  “No” = do.  Soon, Spilker and Madera can be found at TLP’s “working database” . . .

      The twitter feed of thematized roundups keyed to platformed books sounds like something lots of people might turn to for pleasure/info.  #dataoasis

      The small press/small AV production nexus:  horizontal integration – two words worth a thousand clit pubes.

  22. deadgod

      Yes; it’s a publicity site that emphasizes community.  What’s not “professional” about a clearinghouse for enthusiasm spreading among irl-friends in their internet excarnations as well as among disinterested parties??

  23. christopher.

      Thanks, Joseph! It’s nice to see it online finally!

  24. christopher.

      Because you cried last time. It almost broke my heart if it wasn’t so damn funny.

  25. christopher.

      There will be beer.

  26. JShade

      Am I the only one who things it’s sort of disingenuous to act as though these books were totally hand selected to be promoted, but that it actually costs money? How is this any different than big publisher co-op money they give to bookstores?

  27. JShade


  28. Bambi A.

      It’s damn fine.

  29. Amber

      This is fantastic. Way to go, Molly!

  30. shaun gannon

      Dude, not cool dumping on the interviewer like th- oh wait

  31. shaun gannon

      yeah so dj and i are announcing our project Let People Pub where anybody can pay anyone to publish anything and promote their things. we are doing this because we are actual comic book villains who want to crush the dreams of good people, and also we are billionaires. by the way this project has been in progress since the beginning of the printing press. dj and i invented it under the pseudonym steve gutenberg. we’re immortal or something

  32. Janey Smith

      Adam, Molly? It’s wonderful.

  33. Dawn.

      Hells yeah. Fantastic site.

  34. Mark C

      out of everything, this is the best news i’ve heard today.

  35. Molly Gaudry

      WAIT! WHAT? I CRIED?!?!?!?!?!

  36. Molly Gaudry

      Yes, we are a bookstore, and the home page to our bookstore is not unlike the front table books you see at your bricks-and-mortar store. But my question is: Who WANTED those books on those front tables? And why? Our featured books are 150% “vouched” for. They are less like “front table” books stacked by the entrance and far more like “Staff Recommendations” you see elsewhere in the stores. We don’t represent books we don’t love. And we only get to talk about 12 books a year on the one-book-a-month plan. That’s not a lot of books to represent, given the amount of books that we are asked to consider. To be featured is to be hand selected. 

  37. leapsloth14


  38. James Yeh

      Ha, very nice of you to say, Adam. I think yours is excellent, actually. It’s nice to see these two interviews occupying different spaces and being mostly not-redundant.

  39. deckfight

      dang i got slammed but w/ a positive spin. can’t wait to see where this thing goes. 

  40. Anonymous


  41. Anonymous


  42. Welcome To The Lit Pub | short life spans

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