HTMLGIANT / Astria Suparak

I am drinking gin & wrote about 18 long titles i randomly chose using wikipedia

If the New Sincerity is anything real or coherent (and I wrote that post last Monday because I, like others, am trying to figure out whether that’s so, or will be so), then we should be able to identify the devices or moves that define it—that arguably make a piece read as being “New Sincere.” The “New” implies they produce that sincere effect right now, in the current literary landscape; whether the techniques or devices are entirely new doesn’t matter (they could be older techniques, fallen out of prominence, now returned). Similarly, it’s irrelevant whether the author using them is “really” being sincere. What matters instead is that

  1. Those devices exist;
  2. People think they “feel sincere” (as opposed to other devices, which don’t);
  3. “Being sincere” has some value at the present moment.

Why sincerity? What is its present value? My broad and still developing belief is that “sincere” writing is one means of breaking with the aesthetics of postmodernism and self-referentiality: invocation of Continental Theory, metatextuality, excessive cleverness, hyper-allusion, &c. What makes writing “sincerely” even more delicious when perceived against postmodernism 1960–2000 is that it proposes to offer precisely what pomo said didn’t matter or couldn’t exist: direct communion with another coherent, expressive self, even truth by means of language. (Don’t tell Chris Higgs!)

One of my first impressions of the NS came when I started noticing artists and authors using longer titles—in particular, long rambly ones with strong emotional resonances. My thought then and I think now was that both the length and the ramble, as well as the emotive quality, signaled non-mediation: a desire to appear uncensored, unrevised. Those titles stood out (defamiliarized the title) because they failed to comply with what a “proper,” “edited,” “thoughtful” title should be.

Is this a sensible thing to argue? Have I had too many G&Ts? Let’s pursue …


Craft Notes / 37 Comments
June 7th, 2012 / 8:01 am

What we talk about when we talk about the New Sincerity, part 1

Miranda July; Steve Roggenbuck (photo dates unknown)

I wasn’t surprised that my Monday post, which was ultimately about reading & applying some ideas from Viktor Shklovsky’s Theory of Prose, mostly generated conversation about Tao Lin and the New Sincerity. I knew that would happen even as I wrote it. So I thought I should take a post to clarify my thoughts on “the whole NS thing.” What follows will be a mix of fact and personal reflection.


Craft Notes & Haut or not / 137 Comments
June 4th, 2012 / 8:01 am

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