Issuu’s slick yet invariably muffled interface aims to mimic the printed page with ‘animated page flipping’ and rendering the shadowed contours of a flayed open book/magazine. Such dramatic flourishes beg the question: what the fuck?
In order to actually read the words, one needs to zoom in, an experience likely to induce vertigo spells. The lightest tap on your cursor will throw your eye over a vast terrain of ‘zoomed in’ space to another part of the book, abandoning it from the context usually established by peripheral vision. (Imagine having your nose to a page then getting hit in the head with a force going 20 miles per hour.)