Books have been virtually standing up lately, endowed with a visual girth which reflects the meatiness inside. I like this idea, but it does make me wonder: why does a medium inextricable with 2D wanna play 3D? Is it a marketing thing? Like a representation of the actualization of having the physical book in one’s hands? Or is it simply the flourishes of photoshop’s capacities? Here are two books from Keyhole and Dzanc. One notices they are rendered with the same template. (I actually first thought they took a picture of the book.) I often wonder, “is the actual book that thick?” That’s a meaty 600 page-ish thickness.