A Few Thoughts on Promotion
A few weeks ago Justin Taylor’s book, Everything Here is the Best Thing Ever, was threatening the NY Times bestseller list. It was, like, #1000 in sales at Amazon. My first thought was, HYPE. I thought, “Nah, it can’t be all that good, it’s just a book, who cares, he’s not my friend, I’ll buy it but whatever, HYPE.” I’d seen an ad for it on the back of Book Forum. HYPE.
BUT DAMN. READ MORE >