mellow pages

Give & Take: A Conversation with Exxon Mobile/Mellow Pages


(photo credit: JoAnna DeLuna of Bushwick Daily)

When news broke about the Mellow Pages “hoax,” I wasn’t laughing. Actually, I was downright pissed. After a few days, though, I realized that my anger didn’t lie with Matt and Jacob—or Mellow Pages or Exxon Mobile or Kanye West—but with myself. I reacted in a very solipsistic way: I had contributed to their Indiegogo campaign; I am a member of the library; I’ve donated (and will continue to donate) a copy of a Big Lucks book to the library; I’ve recommended that people check out the library and contribute to their campaign and visit the space and get to know those cool bros. I wanted them to stay open. But why hadn’t I done more? Do I even have a stake in Mellow Pages? Would things have changed if I suggested something besides “take the (fake) money and run?” And why does my opinion matter in the first place?

I mentioned to Matt and Jacob that I planned on writing about my reactions to their project. After a few emails, we decided it might be more valuable to just talk. The conversation is messy, disjointed, long, and probably very rudderless. But I still think it’s important. Because if there’s one thing this project has taught me it’s that there’s no cut-and-dry formula to support our community.

Of course, we’re all contributing something here. I am but one minuscule cog in the refurbished turbine engine that powers this rinky-dink dirt bike. Whether it’s money or time or love or futons, we all give something. But we can’t say that we all expect the same thing in return for our support. Maybe that’s not good. Maybe that’s a problem.

So maybe it is worth keeping this conversation alive.

Mark: When did you guys decide to go ahead with “#Mellowghazi?” Was it a spur-of-the-moment decision, or had you been plotting/planning for a while?

Matt: First off my man, Mellowghazi, the term, is not our doing. And isn’t in line with what we were thinking. We weren’t doing it to be funny. We took what we did very seriously. People feel quickly. Especially on the internet. Mellowghazi is a reappropriation due to that quickness, a way to divert direct contact with what was happening through a comedic cloud. People need time to think. I mean, I hate to start this way, but reflection eternal, like Talib says. You got to keep slowing down and think about the water, whatever the fuck that means.


Behind the Scenes & Web Hype / 10 Comments
January 17th, 2014 / 3:22 pm

Are you excited for Berl’s Poetry Book Shop’s new permanent location in DUMBO? I am. Poetry trivia and book art exhibitions: yes. Contrary* to all the chemical hazing and missile rattling, it feels like there is a nice breeze of new poetry-heavy bookstores opening all over (see: So & So Books in North Carolina). Plus I’ve heard about people starting their own Mellow Pages style small press libraries in Oakland and Austin, and Vouched has a new San Francisco wing, with an Austin wing coming soon, I think. Where else? Let’s make a Lonely Planet Cool New Book Places in the comments.

*(I know, I know)


Where You Are Is Where This Library Goes: The Mellow Pages guide to starting a user-sourced library/reading room

mellowboysSo in case you don’t shake the rain out of your New York Times or anything, let me introduce Mellow Pages to you.

Mellow Pages is a sweet new community-sourced library, reading room, and gathering spot for readers/writers, started by two gnarly beardboys from the Pacific Northwest—Matt Nelson and Jacob Perkins, at left—in a chill and genius way.

You can find it on Tumblr and Facebook and Goodreads and Instagram. Mellow Pages lives on Bogart St. off the Morgan L stop in Brooklyn, NY, but that shouldn’t stop you from letting its idea live everywhere.

Because what Jacob and Matt have done is written up a guide (Jacob writing, Matt editing) to making your own very 2013 library/reading room wherever you might live.

Ever since I heard about Mellow Pages, I’ve felt impressed not only by its duh-that’s-a-great-idea quality, but also by how cleanly and smartly and warmly Matt and Jacob have executed their idea. They’ve provided a non-academic space where readers can stroll in and sample all that weird shit they read about on the internet in a tangible, welcoming, human, affordable way. A curated library and reading room offers a model that doesn’t sub out public libraries or independent bookstores but instead supplements and supports them; the guide talks/thinks more about this relationship between bookstores/libraries/etc. What I want to say is that Mellow Pages’ living room gallery/house show/come-one-come-all/zine culture vibe really appeals to me and feels consistent with what I think of as independent literature’s better angels.

The walls of Mellow Pages are speckled with portrait-style books facing cover-out, all donated by patrons/presses/authors and handpicked for display; the atmosphere has nice couches and coffee; it’s small enough that you can’t be a timid shypants but cozy enough that you don’t feel spooked. And it has an elegant Goodreads-based system for keeping track of what they have, what they want, and where all the donations have come from.

So of course when I asked Matt and Jacob if they felt like writing up a guide to “mellow paging,” they were like: “We don’t call it that because that sounds dumb, Mike, and actually, wouldn’t you know it, we just wrote up a really comprehensive guide for our friends in Portland and our friends at  Paper Darts in Minneapolis.” They are that on the ball, Matt and Jacob are. The ball is mossy and you can eat it for emergency lunch. So HTMLGIANT is very happy to share this guide with you on behalf of Mellow Pages. You can find it in full at this public Google Document: Where You Are Is Where This Library Goes.

I’m not joking when I say it’s comprehensive. If you’re feeling energetic and wishing your town had a Mellow Pages-style spot, and you feel like you could do it but you’re not sure how, this guide will seriously put you in a well-what-are-you-waiting-for position. The guide covers space acquisition, funding, building/designing your library, dealing with the internet, acquiring books, checkout and membership models, sanity maintenance, events, and community interaction. Download this guide, print it out, get together with your friends, make shit happen.

  • —> Below the jump you will find A SHORTENED HTMLGIANT EXCLUSIVE MAY 26th EDITION of the guide with a bunch of pictures I added from the Mellow Pages Facebook feed.


May 26th, 2013 / 3:35 pm