October 24th, 2009 / 3:23 pm
Uncategorized

Striking It

Matchbook is a new-ish online magazine from Brian Mihok and Edward Mullany that seems to have been named in sympathy with the matching Ms of their last names. It’s doing some sweetly innovative stuff in a way that’s crisp and smart, not puffy or attention mongering. Each story is paired with commentary from the author. That’s the big thing. This makes each piece feel curated, foregrounds process. I guess you could say Matchbook is a real writer’s magazine, all the emphasis on thoughts “behind the story,” but I feel that might not be giving readerlyness the right credit, because I know that I am often even more interested in the procedures of art I can’t fathom: basketball, sculpting, scalping, etc. Matchbook also has the most popular group on Fictionaut thanks in large part to Mullany’s thoughtful discussion facilitating. These boys are in it for the haul. Scott Garson’s hyperlinked story “About Me and My Cousin” is the newest piece up at Matchbook, and it weirdly reminds me of the Small Worlds game that Matthew Simmons posted here a few days ago. Or yesterday? It is still raining? Have I given up completely on socks? This is the kind of glug juice that’s normally in my head. Kudos to Mihok and Mullany for giving me things to read that are far more interesting than what’s usually in my head.

20 Comments

  1. Sid

      What you’re saying is a lot more interesting than what I’m thinking. And what I’m thinking is that after eating nothing but Lean Cuisines for the last two months, I have absolutely no right eating Reese’s Peanut Butter Cups, hardboiled eggs and friend chicken, steak and french fries, a double espresso and a cherry limeade. In other words, I deserve my diarrhea. And it’s not often that I say that, Mike. The last time I deserved my diarrhea was in 1995.

  2. Sid

      What you’re saying is a lot more interesting than what I’m thinking. And what I’m thinking is that after eating nothing but Lean Cuisines for the last two months, I have absolutely no right eating Reese’s Peanut Butter Cups, hardboiled eggs and friend chicken, steak and french fries, a double espresso and a cherry limeade. In other words, I deserve my diarrhea. And it’s not often that I say that, Mike. The last time I deserved my diarrhea was in 1995.

  3. alec niedenthal

      did you go to free cherry limeade day at sonic?

  4. alec niedenthal

      did you go to free cherry limeade day at sonic?

  5. Mike Young

      all literature should aspire to that meal, sir

      respectz!

  6. Mike Young

      all literature should aspire to that meal, sir

      respectz!

  7. Sid

      I paid four dollars for a cherry limeade at my daughter’s school’s Halloween carnival. We were there for twenty minutes. She was mugged by a seven year-old in the bouncy house and the Scrambler made her cry.

  8. Sid

      I paid four dollars for a cherry limeade at my daughter’s school’s Halloween carnival. We were there for twenty minutes. She was mugged by a seven year-old in the bouncy house and the Scrambler made her cry.

  9. alec niedenthal

      oh, jesus. you could’ve gone to sonic and gotten one for free! fucking seven-year-olds.

  10. alec niedenthal

      oh, jesus. you could’ve gone to sonic and gotten one for free! fucking seven-year-olds.

  11. Sid

      There are no Sonic’s where I live. The closest one is in Bakersfield, which is three hours Northeast of here. Yet I see at least one commercial a day for Sonic, and on local stations to boot.

  12. Sid

      There are no Sonic’s where I live. The closest one is in Bakersfield, which is three hours Northeast of here. Yet I see at least one commercial a day for Sonic, and on local stations to boot.

  13. alec niedenthal

      sonic sucks anyway, and wouldn’t really help re: indigestion

  14. alec niedenthal

      sonic sucks anyway, and wouldn’t really help re: indigestion

  15. Clapper

      While I think it’s awesome that they’re including commentary from the writers, how is that innovative? FRiGG and others have been doing that for years. SmokeLong (and others) have essentially been getting the commentary via interviews accompanying stories. Yes, it’s awesome that Matchbook is doing this. Love it. But it’s not really new.

  16. Clapper

      While I think it’s awesome that they’re including commentary from the writers, how is that innovative? FRiGG and others have been doing that for years. SmokeLong (and others) have essentially been getting the commentary via interviews accompanying stories. Yes, it’s awesome that Matchbook is doing this. Love it. But it’s not really new.

  17. Mike Young

      you’re right, of course. i guess what makes it seem innovative is that they put it right next to the story, like give it equal weight. i don’t know why i said innovative. that word is always problematic. i should’ve just said interesting.

  18. Mike Young

      you’re right, of course. i guess what makes it seem innovative is that they put it right next to the story, like give it equal weight. i don’t know why i said innovative. that word is always problematic. i should’ve just said interesting.

  19. gabe

      Go Matchbook! Yeah, Scott Garson’s piece is nice. So’s Emily Rae’s.

  20. gabe

      Go Matchbook! Yeah, Scott Garson’s piece is nice. So’s Emily Rae’s.