Richard Russo offered an opinion on Amazon’s ill-advised price comparison promotion. Farhard Manjoo thinks bookstores are difficult to use (?) and just hates having to get book recommendations from a human being instead of an algorithm. He simply cannot understand why everything is so much cheaper at Amazon. I am not anti-Amazon but this guy is being willfully ignorant. Amazon is pretty open about their willingness to operate at staggering losses to undercut competitors. By Manjoo’s thinking, booksellers should probably just give books away for free to compete, to benefit the greater good of affordability and convenience.