In the summer of 1962, Howard Cosell found himself lying on his back at the side of the road, the joe-pye weed squaring off in the sun above him as he woke from his stupor. “That’s when I knew I had to make changes,” Cosell says, “those weeds bending over me like God’s many heads. It was my high, purple clarion call.”

Cosell rushed home then—a place he spent precious little time in—kissed his four children on the head as they sat on the floor watching TV, and went straight up to the bathroom. Taped to the underside of the sink was his stash, 6 brown cubes of the sweetest chat Eritrea had to offer. READ MORE >