Writing on Fashion on Writing: A Plug
Zachary German and Adam Humphreys (who is making a film about Zachary German) have created a “gentleman’s casual clothing line” called Goldfarb and Goldfarb. The brand seems to specialize in humorous, self-nullifying statements printed in simple black Helvetica against white t-shirts—statements which are attributed on the t-shirt to “a t-shirt.”
According to the site’s “regarding” page, Goldfarb and Goldfarb “is an extension of Zachary German and Adam Humphreys’ decades long friendship and aims toward furthering their understanding of their own motives as well as those of the people they love.”
Here are some j-pegs:
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the pizza thing is my reality all the time. it’s so awesome
Those t-shirts don’t look very comfy or flattering. I mean, aside from the statements; what is up with the China one? I just heard some people in the street making fun of a girl speaking Chinese in front of them, I’m guessing because it sounded unfamiliar to them. That’s what that t-shirt slogan reminds me of.
“i just heard some people in the street making fun of a girl speaking chinese”
-a t-shirt
class
“Ask me about my t-shirt.
–a t-shirt”
I can relate to the first one, only replace “Garden State” with “Lost.” ;-D
i don’t think that’s helvetica
also i have an idea: how about everyone who plans on buying any of these tshirts instead just send me $20.
this is better for the world overall.
it also saves you $10 and prevents you from contributing to entropy
A WIN WIN SITUATION
these tshirts are seriously $30
thirty. dollars.
M. Kitchell could eat for a week with $30.
you could buy a small fish tank & gravel & a fish for $30
just think of all the better things you could do with $30
..
How can I tell when people are speaking “Chinese” within my hearing?
-a t-shirt
You are not reading a tweet.
-a t-shirt
Reminds me of that time this lame kid wore a pirate-themed tee-shirt he purchased off a webcomic’s site and everyone just laughed at him.
t-shirt? t-shirt! T-SHIRT teeshirt TEE-SHURT “t-shirt” t-$hirt #t-shirt @t-shirt.
– …
It was either Mandarin or Cantonese, I can’t really tell the difference, as I haven’t encountered that many Chinese people in my life. An indictment on my education, yes. But at least I don’t just come out with lazily racist crap disguised as irony, like that t-shirt.
Golly, The Emperor does have clothes and here they are!
Ah, so.
-a t-shirt
I don’t know muh grit, but that comment sounds appropriated off the back of t-shirt.
shoplifting from american apparel and all i got was this lousy t-shirt
Everyone be sure to be on the lookout for my upcoming documentary about these shirts.
your armor goes chink
Helen,
Opium abuse was a huge problem in China in the 18th and 19th centuries and was the cause of two wars with Britain. While I agree it is lazy, I don’t think it is racist. It’s just an exaggeration.
Good eye: I think its Arial.
i can’t wait for the trailer
Validation as [thing you’d want art to be about that isn’t validation].
If it wasn’t, we should put it on a tee shirt, and sell that tee shirt for 30 bucks!
fuck my life, the southern alt people one
you don’t need to buy them to soak in the vibe!
fuck my life, the southern alt people one
I think you are missing the point more than a little, Helen.
Sincerely,
a chink
Jimmy can’t you see this is a statement of an entire metaphysics AND a story of personal struggle…
my great-grandfather was an opium fiend
Make it–make each of these–a $400 tattoo and you’re talking Hipoisie… Empire.
If this remark were a tattoo, it would’ve cost $400, rock bottom, sanitation all in.
-a t-shirt
Chillin real hard on this t-buzz.
YEAH DUDE!~
on the back of every one of these T-shirts is the “humorous, self-nullifying statement”– I AM A FUCKING MORON
did you create that t-shirt by yourself
no, my t-shirt helped me,…
what would you buy with your 30 dollars if that’s all you had for a week of food
could you put together a menu for us
seems like i spend about 50 dollars a week on food
the re-shirting of the t-shirt
I made a lasagna for $17 and ate it for 5 days. I got tired of lasagna but it was a pretty cheap week, which I was happy about. I budget $100/month for food and wish I could do less. not that you care. but I live in MO, and I think things are less expensive here, so I don’t know.
they are
a three fifty bean & rice burrito is three meals in one in san francisco;
it is likely i would also buy a few $3 slices of pizza and probably some frozen burritos from safeway; i have actually survived on less than $30 on food a week, but i am pretty used to being poor. also, i consume popcorn and soda and coffee for free at work, and thank christ soda has calories in it because it helps you stay full.
this reminds me of that post by black butler that had a lot of t shirts in it and was offensive
***
blake
i think the shirts are a good idea
they make the viewer wonder “what kind of person would wear this t shirt?”
“are they really as interesting or boring as they would have to be, in order to wear that? how do they negotiate that heavy conceptualism in real life, lemme find out by talking to them briefly”
fucking end my life
This t-shirt is a training wheel.
-a t-shirt
Idunno, I see it and I think, “Hey, this guy/gal is trying really hard to get people to pay attention to him/her by putting on a costume instead of saying/doing something interesting that is theirs and theirs alone.”
I think the shirt raises the stakes for demeanor and countenance
If you came across one of these shirts on a real person first, not this website, your disgust or double-take could be a more complex experience
Esp. if for ex. you were stuck in an elevator with the person (do you avert your eyes? do they know you are averting your eyes? what if they’re watching you to derive amusement from your judgement) sitting around a table or in some other confined situation
I think anyone who buys the shirt knows they’re not making an original statement, and I think it’s funny bec. we can place so much emphasis on creativity. The shirts say “I’m basically this person.” I don’t see this as much different from wearing a sweatshirt with the name of your college on it or a brand logo, just less vague or status-conscious (and thus more uncomfortable)
“Are you really that willing to reduce a person to what their shirt says or looks like?” is a thought may run through your head as the individual nods in sympathy with your grimace
I think this apparel works best in media-saturated areas like New York City, Los Angeles, Tokyo and the Internet (and among strangers)
“They perform cultural work” lol
Ok I’m done I never want to see or think about these t-shirts again … but seriously, t-shirts are already hilariously overcoded … I have had very strong responses to t-shirts in my life
I like your thought about placing so much emphasis on creativity. I just think this idea, in an attempt to be creative in expressing that thought, fails. I think webcomics have been doing a thing like this forever.
I think anyone who buys the shirt knows they’re not making an original statement
I think there are people who might purchase because they’re in on the joke, that’s true, but I’m more worried about the kid who doesn’t really get the joke but just hopes to impress someone by purchasing something they think is cool. I feel like that happens a lot, and I feel like it’s capitalizing off someone’s inexperience/insecurity.
Ok I’m done I never want to see or think about these t-shirts again
Seconded, just figured I’d should respond, acknowledge your response and stuff! And I am on the adderall!
FRANK EVERY ITEM OF CLOTHING CAN BECOME A BADGE OF INSECURITY IF WORN INCORRECTLY (BY AN INSECURE PERSON) (ANY ITEM OF CLOTHING WORN BY AN INSECURE PERSON CAN BECOME A BADGE OF THEIR INSECURITY IF WORN INCORRECTLY) (INSECURE PEOPLE WEAR CLOTHES INCORRECTLY ALL THE TIME) (CLOTHING COULD BE “FASTENED” AND “HANGING” CORRECTLY BUT IT WOULD STILL APPEAR “INCORRECT” BECAUSE OF THE INSECURITY OF THE WEARER, WHO BELIEVES THAT NICE CLOTHES BETRAY HIS OR HER NEGLECT) (INSECURE PEOPLE MAY BUY ANY KIND OF CLOTHING AND GET MADE FUN OF FOR WEARING THAT CLOTHING BECAUSE THEY ARE INSECURE) (ALL CLOTHING RETAILERS WHO SELL CLOTHING TO INSECURE PEOPLE ARE “CAPITALIZING” OFF INSECURE PEOPLE)
MARSHALL IF YOU ARE INTERESTED IN SAVING MONEY ON GROCERIES YOU SHOULD GET A GIRLFRIEND/BOYFRIEND AND STAY AT HIS/HER PLACE SOMETIMES AND TREAT HER/HIM POORLY AND NEVER FEED HIM/HER YOURSELF OR YOU SHOULD JUST SUBSIST ON PHOTONS AND ATMOSPHERE
shaun gannon’s life was ended because of t-shirts he saw that were available for sale online (he didn’t like them very much) (someone came to his house and killed him because he felt so strongly about these t-shirts he asked someone to come to his house and kill him) (shaun gannon demanded someone come to his house and kill him because he saw a bunch of t-shirts online that he didn’t like) (they were kind of ugly t-shirts)
-a t-shirt
Oh totally. What you’re saying is sort of why I really dislike fashion.
BUT FRANK ANYTHING “PUBLIC” CAN BECOME A BADGE OF INSECURITY BASICALLY YOU JUST HAVE TO BE NICE TO YOUR FRIENDS AND IF THEY ARE NOT YOUR FRIENDS YOU SHOULD BE FIRM BUT NOT MEAN AND MAYBE ONE DAY THEY WILL GROW
I agree with that, too! Communication is so effing important, tone, word choice, making people feel ok with being wrong and not making a big stink of it, etc.
But I think with what you’re saying, too, there’s a point in communicating that way where it gets whittled down so much that two people can disagree and there won’t be any point in arguing anymore. Which sucks, because that means there’s another alpha male espousing something I disagree with and there’s no real way to prove him wrong.
Honestly, I’m sorry ZZZZIPPP, but I am tweaking, and I am not giving this the brain energy it deserves.
THAT’S OKAY, FRANK. (“FURTHER ENCOURAGEMENT”)
This was really fun to read. I mean, it was basically a poem. In some Gertrude Stein vein.
In defense of “fashion” I would like to say that the point of it is to endow you with something you didn’t have before, but *** using what you have in the first place ***
If you don’t know what looks good on you and what’s less flattering (via proportions etc.) you should have that down first before you visit (or exclude) other conceptual areas and trends. This kind of thinking is empowering and doesn’t make as much money so it’s less talked about.
OK, so when are we going to read about writing on fragrance on writing? Siiigh. Fashion strains so hard to be relevant. When all it has to do is smell good.
hi michael