[Matchup #5 in Tournament of Bookshit]

at first, this seems like a simple issue of SEO (Search Engine Optimization). if we can choose which of these chill concepts is better for SEO, we can make a pretty fucking nice decision.

SEO from Wikipedia:

“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”

INTERNET LITURATURE thrives on grabbing the largest possible number of eyeballs from several key market demographics (angry teens, cool moms, depressed dads, etc.) and pushing the solid messaging that has made our community strong – sex, alcoholism, and the [blowjob?] lip-gloss of higher education. these concepts are essentially our core story, being spread across the globe at the speed of light. the key to critical happiness in modern literature is to be the one delivering theses stories in the most SEO way possible.

but of course, there is the little issue of likeability and loveability indexing – very keen modern concepts indeed. you see, when designing the user experience journey of your online writing personae, you must be concerned, not only with the quantity of impressions (via SEO strategy), but also the quality. you must make your fans love you. nobody will buy your chapbook if they don’t already love you.

on the other hand, what’s love got to do with livetweeting? livetweeting is about commentary and communal participation in real events. these things are fanciful and probably already ‘on the way out.’ it’s nice to say funny things in real time, but who has the time to be that interesting? i mean c’mon ladies.

love is all about universal access to identity. love is about knowing something exists – not about understanding it or exploring it or reading about it.

URL from Wikipedia:

“In computing, a Uniform Resource Locator or Universal Resource Locator (URL) is a specific character string that constitutes a reference to an Internet resource.”

you can’t talk someone into loving you. you can’t write someone into caring about your brand – it’s all in the intangibles. like search visibility. like being a part of a string of characters that connects someone to The Internet Resource [praise Jah]. chilling out, having a webpage that does your SEO, and not getting hyped to real-life events – those are the real future initiatives of literature in america, and globally.

therefore, i conclude that the chillest (and most totally excellent) concept is [your authorname].com

– Erik Stinson

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Winner: [your authorname].com