Walter J. Wood — also known as Santa Woody — is a Phoenix-area Kris Kringle who looks like something out of a holiday Coca-Cola ad. The $100 an hour he charges “really doesn’t recoup the costs,” he said, especially when you take into account gas, travel time and the expense of miscellaneous items like beard glue.
“I glue my beard on — no one else does that,” said Wood, whose other job as a painting contractor also hasn’t had much success this year. “I can eat a cookie in front of a kid and the kid won’t know.”