I hope this is the last time I’ll find myself writing about Tao Lin. In July I wrote a lengthy story for The Morning News that delved into Lin’s publishing venture, Muumuu House, and looked at a few of the prominent (allowing for a loose definition of “prominent”) writers in his literary cadre. (The post engendered quite a comment chain on this very site.) Mere weeks later, Lin landed a $50,000 book deal with Vintage for his next novel. And that was when someone commented on the Morning News piece that they’d be “interested in an update on all of this” (presumably they meant an update from me) and wondered whether his deal would “change things.”
It does change things, yes. The fact that his next novel (it’s tentatively called Taipei, Taiwan) will come out under the Vintage label means that, like it or not, it’s going to get a lot more notice than his books have had in the past when published by Melville House. And that’s no knock on Melville House, which does a fabulous job both with publicity (the Moby Lives blog is fun and occasionally gets good pickup on Twitter etc.) and with the aesthetic look of its titles (see: the Art of the Novella series). But it’s still a tiny press. A book published by Vintage will be seen, not just by critics that have managed to avoid Lin and maybe still haven’t even heard of him, but also by mainstream readers, the Barnes & Noble shoppers who have definitely not heard of him and who read the Stieg Larsson trilogy. This isn’t to say they’ll pick up the novel and buy it, but it may catch their eye, they’ll take a look, and now they’ll know who or what a Tao Lin is.