This photo and caption were inside the elevator of my hotel. Affixed to the actual door. This was Dry Ridge, Kentucky. Dry Ridge sucks. Why? Because it’s dry. Why would a state officially blooomed for bourbon want to populate itself with dry counties? It’s like entering a college coffee shop without hearing some kid discussing free speech or Eric B and Rakim. Like logging onto HTML and not finding flames, hijacked theory, gelatinous shreds of Tao Lin…but I do digress.

I’m all for inscrutability but WTF on this ad? “the path less traveled” (no caps–very hip) is two girls in fake wings walking?

The real concern isn’t the advert. (Is it even? What exactly is it selling? Why is it on the elevator door?) The real botheration is the source material. That fucking poem.

Let’s trod on:

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