Adbusters’ Buy Nothing Day, the symbolic commercial day after thanksgiving, passed again in futility. There’s something sadly ironic about a bunch of socialist Canadian intellectuals trying to brand anti-ads to people immune to marketing, and wondering why no one listens. One day, when people study this civilization, the Wal-Mart clerk being trampled to death by shoppers will be read as an allegory of our deep social pathologies.

Not trying to get too existential on your ass, but we are somewhat fucked, so I am hereby launching HTMLGIANT’s Buy Nothingness Day, everyday for the next year. What better way to blend free-market ‘choice’ with the thick vacuum of ontological negation?

Come on people, jump in the Seine.